Babes Who Bad-Ass: "Niche down, period. Know exactly who your customer is." --- Elise Telford on what you need to know when starting a business

Babes Who Bad-Ass Interviews

Elise Telford is a B.A.B.E (Bad-Ass Building Empires) and a babe who loves to travel! In 2016, heartbroken after a break-up and realising that she had lost sight of her goals, wants and desires, Elise took a 10-day solo trip to reconnect with her self, heart and find her confidence again. This was the catalyst for her to quit her cushy corporate marketing job in Washington, D.C. to relocate to sunny San Diego with no job, no community, and no real plan of what was next.

Fast forward to summer of 2018. After 5 weeks, 5 countries, 5 flights, 10 trains, and 14,155 miles later, Elise knew exactly what is takes to remove fear, eliminate weakness, and conquer the comparison trap. She then started RE•FRAME to leverage her experiences and help women gain clarity and live a more fulfilled life.

Please introduce yourself in 2-5 sentences.
I am an expert in overcoming self-doubt to live like never before. I am the founder of RE•FRAME, a company dedicated to helping women gain clarity and live a more fulfilled life. I work with anyone from those experiencing a life transition to those who feel completely stuck.

What made you start your blog/Instagram/business?
My mission and impact to help 100,000 women across the country punch self-doubt in the face and take action toward their deepest desires.

What's your biggest goal as a creator/blogger/business owner?
Help women take action and see a new perspective. Get unstuck and defeat the comparison trap that freezes us from taking action towards leaving our legacy.

What's your biggest challenge as a creator/blogger/business owner?
My current audience is small (<500 followers). I struggle with expanding my reach.

If you can share one tip for someone who also wants to start their own blog/Instagram/business, what would it be?
Niche down, period. Know exactly who your customer is down to their age, income, job, interests, hopes, dreams, desires and write all of your content to them.

Elise is a Babe Who Bad-Ass:

Dream destination
Patagonia, South America.

Favourite item in your closet
My Lucky Brand Jeans! They fit me to a T. A great pair of jeans can change your life!

Your favourite beverage
Coffee with a splash of cream and cinnamon.

What you are currently obsessed with
Sharing my message with as many women as possible!

What/Who inspires you the most
Lewis Howes. He is an incredible example of pursuing greatness.

What is the best Christmas present you have ever received
My first-ever Nokia cellphone back in 7th grade (circa 2003). I literally squealed and cried happy tears!

"Niche down, period. Know exactly who your customer is down to their age, income, job, interests, hopes, dreams, desires and write all of your content to them."

Connect with Elise!

Website: www.reframewithelise.com
Blog: www.reframewithelise.com/blog-1
Instagram: @reframewithelise
LinkedIn: www.linkedin.com/in/elisetelford

 



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