Our Story

I Heart Fancy Free is a multi-label lifestyle boutique that allows you to escape into summer and dream vacations, whenever, wherever you are in the world. We all dream of a life of travelling, vacations, beaches, freedom and bliss. Whether you are going on a summer vacation or you are planning to move to the beach for good, we've got the perfect outfits and self-care products for you to pamper yourself and live like a Queen.

We curate all of our styles and products, offering a limited quantity for each style/product. At the same time, we aim to reduce our environmental footprint by doing away with branded packaging, minimise our packaging materials and ship directly from our brands and manufacturers. By doing so, we also reduce our overhead costs and pass on the savings directly to you! :) We also encourage you to recycle your packaging by putting it into your local recycling bin.

Here's what we save on when we doing away with branded packaging, minimise our packaging materials and ship directly from our brands and manufacturers:

  • Printing ink & materials
  • Potential wastage due to printing errors and having to meet the minimum order quantity
  • Fuel, pollution and even more packaging due to shipping the packaging materials to us
  • Tape and even more packaging materials used to package your purchases
  • When we ship directly from our brands & manufacturers, we eliminate the costs of having to meet a minimum order quantity and additional costs of having to ship the products to us, and therefore are able to pass on these savings to you too.

Rest assured, the shipment of all your purchases are fully trackable, safe and secure. For more information on how to track your purchases, click here to visit our FAQs page.